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Tell Surfers How To Use Your Feeds
Are you using RSS to its fullest advantage. Do you have a page built somewhere that tells people
in easy to understand terms exactly how to subscribe to your feeds. You should link to this page
off the front of you blog or blogs and it should be in easy to understand terms. For the most part
you should tell your surfers exactly how to add your sites feed to their my google , my yahoo and
my msn pages.The better you explain it the better off you will be.
Subscribe Buttons For Your Blog
Do you need the little subscribe buttons for your blog or blogs. Get them at the below url.
http://www.toprankblog.com/tools/rss-buttons/
You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.
1. Original Content
A consistent stream of original content will do well to earn subscribers loyalty. The best RSS feeds provide content that is compelling and unique. Do not rehash existing content, look for a unique angle or spin if you wish to cover something that is hot in the blogosphere.
Is there a current hot celebrity news story that everyone all across the web are talking about. If so write about it on your blog. If you will do this on a consistant basis you will see
the dollars roll in. And were all after the dollars aren’t we.
2. Quality Over Frequency
A posts quality is far more important than a post’s frequency. Readers will tire of rambling or nonsensical posts that contain no real value. Time is precious and there are plenty of feeds and blogs, in order to retain readers provide quality not quantity.
Never forget something new and fresh will get their attention. This directly relates to number 1 above.
3. Get it Right
Syndication has the power to do damage; misquoting or just plain getting it wrong can affect your reputation and perpetuate incorrect information. Be sure to verify all your RSS feed and blogs information prior to posting.
Always verify as much as possible anything you post especially if its a news item. Check sources.
4. Literate
Blog posts are not instant messages: you should always use proper grammar, correct spelling and punctuation. Your posts are a reflection of your knowledge; content presentation matters and will affect how you are viewed.
It will also directly effect your sales.
5. Posting Negative or with a negative attitude.
Be positive in your posting. People like upbeat and positive.
6. Balance
Titles of RSS Feed Items and Headlines of blog posts should relate to the contents of the actual post. There is nothing worse than just tempting readers with information and not following through. Use catchy titles but be sure to follow it with related content. In your actual posts, strike a balance be sure to provide enough information without overwhelming readers.
But never forget how important your titles are. They will either get your surfers attention or lose it. If you don’t get their attention you won’t make sales.
7. Focus
Regardless of your RSS feeds focus’ stay on topic! Your feed or blog posts will generally revolve around a specific theme, don’t stray too far or you might lose readers. If your RSS feed has a specific theme, stay true to that theme.
Try to offer something new every day so that when Joe Porn Surfer opens up his “My Google” , “My Yahoo” etc the first thing he notices is you have updated your feed and it is something interesting that will make him want to click there.
8. Length Matters
Not too long, not too short it is a difficult balance, but your post length does matter! If a post is excessively long consider breaking it up or partitioning it into easy to digest paragraphs or break it up into multiple posts. Post length should be consistent throughout your blog and feed. Try not to vary it too much.
9. Credibility
As a publisher, you want to be viewed as a credible source. Posting or reposting inaccurate information will reduce if not nullify any credibility that you have. Provide credentials when offering an opinion and be sure any factual information is accurate before posting.
10. Link
Include links to any related information in the description field of your RSS feed, this is a great way to supplement content. Outgoing links will also often result in links back to your blog or website.
11. Consistency
It is important to remain consistent, try not to vary too much in your daily posts. Stay true to your formula for content if it is working .
12. Listen to Your Audience
Readers will often communicate what they like and what they dislike about your content. It is important that you stay in tune with what your subscribers like and don’t like and make the appropriate accommodations.
Consider adding a feedback form some where on your site so your subscribers can communicate with you.
If you do add a feedback form don’t forget to check your feedback once in a while and see what they are saying.
Free Feedback Form If Needed
If you need a free feedback form for your Blog or Blogs you can create one for free at the below url.
http://www.thesitewizard.com/wizards/feedbackform.shtml
At the below url you will find a great Social Bookmarks maker, Check it out.
http://www.toprankblog.com/tools/social-bookmarks/
Blogs on RSS and Blog Marketing
http://www.marketingstudies.net/
http://www.businessblogconsulting.com/
http://www.bloggingbusiness.com/
http://bloombergmarketing.blogs.com/
Blog Search Engines
http://www.technorati.com/
http://www.bloglines.com/
http://blogsearch.google.com/
Search Engine & Marketing Blogs, Over 300 Blogs
http://www.toprankblog.com/search-marketing-blogs/
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