Basics on how RSS works

SPIEGEL Online reports here: Two hedgehogs triggered a nocturnal police operation in Germany this week after the spiky little mammals awoke neighbors with their loud, shameless mating. They went on fornicating even as a crowd gathered to watch them. In fact the attention made them even more vigorous.

The biggest misunderstanding in this business is you can put up a few websites and be wealthy. That is totally wrong. This is one of the easiest businesses to start up, but can be the hardest to make money in. It takes time to learn this business and it takes time for you to build traffic. It doesn’t happen over night, many a new web master learns it may take 1 to 3 months to get there first sale. Don’t let this discourage you. I know one web master that made one sale in six months, after 4 years he is now making 250,000 a year. The money is there, you just have to learn how to make it. Then on the other scale I knew a web master that made $1,500 his first month, he quit because he felt the work he had to put in to get that amount was to much. It takes a lot of work to become successful some successful web masters know that it takes ten hours a day or more. There is so many ways to make money as an adult web master, but you have to learn what works for you. You may find that doing blogs makes you more money than doing free sites, or you may learn that working with search engines is your money maker. Its a lot of trial and error. There is no magic key, no golden egg, its all time consuming work. Anyone that says different is a lier.

The biggest lie I have ever seen comes from business magazines. I have seen full page advertisements that say. Make millions in adult. We will provide you everything you need to know. Do they? Not exactly, what they do is sell you a pay site and then you have to drive traffic to that pay site. I have talked to new web masters that bought into this line of crap. Some spending as much as fifty thousand dollars. Its one of the hardest things I have to deal with. Because I know from experience they was flat out lied to, and flat out robbed of there cash. Some even there life savings. If you don’t know how to drive traffic, and you don’t know how to make sales, no amount of money is going to make you a millionaire. I know of one company that spent a couple of million dollars on promoting themselves, had a huge party, gave away hundreds of t-shirts, had big stage where girls was dancing half naked. They went belly up in a year, because there sites sucked, and an affiliate couldn’t sell them. Its a very good example of you have to start at the bottom and work hard and build yourself to that point.

May all your hits be clicks and all your clicks be $$$
Sleazybear

In our jobs I guess that is a funny term to use. Many of us are the furthest from social creatures. We are locked away in our offices or bedrooms or living rooms, working our tiny fingers to the bone, typing and mousing our days away.
Some of us are unsocial by nature and some of us driven by a shiny vision of our personal networks and empires taking over the world or maybe just a tiny corner of the net.
Some of us have an external balance as well, perhaps a spouse or children who though they take time from our obsessive building, also provide a balance for us. They drag us from our computers kicking and screaming out into the real world. They are part of our social network.
In my case I have a sister (god help me). Who though beloved by me, believes that because I am self employed I can attend her church four times a week with her, go for drinks twice a week, go to the three birthday parties her friends have a week. Yeah, I figure her friends are all aging faster than anyone else because there ARE three birthday parties a week.
I also, she assumes, have time for the one mandatory picnic a week, usually with the glowy eyed people with the Charles Manson stares from her church (an exaggeration but very close to truth), and taking her dog to the vet, her cats to get neutered, answering the door and paying for the repairman of the week (this week it was a plumber) and in my spare time I can work.
Oh yeah also lest I forget, there is the once a week casual get together that ends up with her inviting some guy from work over (usually an idiot) and mentioning she has her own date coming to watch movies and I must entertain her acquaintance who has something in common with me, his hobby is computerized radio controlled cars. Oh yeah that is a real killer evening.
Well, no one can say I don’t have opportunities to network, albeit mostly unwelcome.
However, apart from this there is also the term networking in our jobs. I come to this finally after my personal litany of woes because of a casual statement made by redglow at a netpond show.
When talking about posting on Netpond, we were sharing our “first times”. Hers, to me was the best. She said she read and read and read until she knew less than nothing and then was ready to post. Smart huh? Well I thought so.
This statement came in the middle of a webmaster social networking opportunity. Why would I mention this? Well, because our jobs are solo mainly, unless you work in one of the “office” situations for a large sponsor, and we don’t honestly know each other. Unless you have gone to one of the conventions where I hear getting naked and pissing in the pool is not unheard of, you don’t know much about the people you do business with. Yet, doing business with other webmasters, trust is an important component.
Anyway, the netpond show is my weekly webmaster social networking opportunity. We gather on IRC type to each other get to know one another a bit and little gems like the one redglow gave us, slip out. They give us an idea of each other and our personalities. We listen to Sleazy’s topic of the week, clown around and get to know a little about the personalities behind those nicknames. It is our chance to social network in our community with people we share a lot in common with.
I can hear you saying but…but…I do just fine without that and it takes TIME. Sure it does. It takes time and can pay off in the long run. How so? Increased trust even a smidge, helps a lot in this business. People know your name and know you are not a total idiot (maybe partial, but not total) and they have a “connection” with you.
The boards work the same. You post, you try and help or you put forth your view. You ask questions and hopefully are not too silly. You are in essence social networking. Your name is there and hopefully you are treating it well by the things you say.
So, how does this pay off you ask? Let me give you one very tiny example.
After the Netpond show I got into a situation where a person I was doing some odds and ends for needed a theme replaced. It was important this wordpress theme be simple clean, good looking, and come with support. Easy you say? Well maybe, but this person needed something proper for their sites, unique and correctly coded for all browsers, and not costing 750+ dollars, the theme was to go into the moneymakers. So how can I choose who to recommend, how do I make sure this person gets treated right and the coders are going to deliver? There are a 1000 coders out there and many must be good, right?
Social networking is the answer of course. People whom I had gotten to know through the boards and through IRC at the Netpond show. People whom I had a firm connection with and had seen their work and knew they delivered what they promised and when they promised it.
That was my payoff for social networking. On the other hand because these guys are good, they don’t have time, they stay busy and yet because I spent time with them and had a connection they agreed to do this small project. Also because the person for whom I needed this project also posted on the boards and though she posts rarely, she does so with good sense and kindness it helped sway them.
Problem solved. I could be sure everyone in this transaction would be treated honestly, sure the coders would deliver exactly what was asked for because I knew them personally. I had seen the lengths they go to finish on time and as requested. I owe them now, but that also is part of social networking. A favor done here, one owed there they all balance out.
Everything hinged on nicknames that were known, reputations that were built, friends that were made. Familiarity and in this case friendship with the coders made me secure in being able to say “Yes, they will give you what you need and it will be right the first time and they will give it to you in the time frame they say they can deliver”. Social and business networking.
Familiarity with me, made the coders say “Ok, we will do this” even though they are overworked and pressed for time.
This is a tiny thing because I am a tadpole, yet it was important to me. I am pretty positive the whales in the pond do it much the same way. That personal connection is important, not essential, but important.
These relationships are not built through a single post, or an hour spent at the Netpond show once a week but those parts were integral to it. You develop social and business relationships and you grow that way, or you struggle on your own and miss so many good friends, and nice and talented people. Because we work alone doesn’t mean we have to be socially isolated.
Goodbye for now, I need to go and figure out a new disease of the week, there is a picnic with the glowy eyed church people this afternoon and I really don’t have the time!

Peace-Chimera

Trial and error mainly, link lists were my biggest motivator, as they never listed my sites, everyone was telling me too submit to this and too submit to that, I’d spend hours doing sites that I thought were great only to never get listed. Search engines were picking up my pages and sending me traffic so after a while I just concluded that I could never get a site listed anywhere so I’d just keep on building for search engines. Then along came DMOZ, a directory that did not require a link back, so I would build and submit to DMOZ and interlink these sites to my own network. It was a understanding of page rank before I ever heard of page rank that kicked off my sites.

There are a few basics that you need to get your head around and for that you need to look at your pages from a bot point of view and have a limited understanding of how they work.

The first thing a bot will do when it visits your site is look for a robots.txt file, in this file you can tell the bot about areas of your site that you DON’T want it to index. if you want your whole site indexed then don’t worry about this file or just have it blank, personally I prefer to have a blank one. Here’s mine http://www.baldbastard.com/robots.txt In this I’m telling archive.org to go away and instructing all other bots to leave my stats and shit folders alone. But on 90% of my other sites it’s just a blank txt file with nothing in it.

Most bots need to be told what your page is about, and to do this you use meta tags, the most important being the title tag, which every bot will read, then you have the description and keyword tags where you can add more information on what your page is about. Then a bot is going to look at the content on a page, where content means text. So at its most basic a page would look like this http://www.baldbastard.com/shit/000.html When a bot reads your text its going to analyze the page to see if any keywords or themes are repeated and thus conclude that’s what the page is about at the most basic level.

Its more than likely that the keywords in your page are used on other websites, when people look for a search term on a search engine site they will return what they consider to be the best pages, and to do this they rank all the pages they have found with that term in them. The most common way to rank a page is to look at how many links a page has linking to it. This works backwards as they look at the page linking too you and then who’s linking to them. Thus a link to your site from a page that also has a lot of links pointing to it is considered better than a link to your site from a page that has limited or no links pointing to it. They also will look at the text in and surrounding the link to your site, since many sites linking to you will only use your domain name in the link title, it makes sense to have a key worded domain, that way links just containing your domain name will be targeted for your main keyword.

Many webmasters will try to manipulate the results of search engines and to counter this the bots will also look for indications of this manipulation. Algorithms are written into the bots to spot these, the algorithms are continuously updated, general things they will look for are: over use of keywords, different content being shown to bots and surfers, unnatural linking. Last time I heard anything it was said that Google Bot had over 30,000 of such rules.

Generally if you have great content you will have no problems getting good back links. The longer these links point to your page the more rank they will pass to it, and if the page linking to you also gets more links over time its quality will improve and this will filter down to your page.

Keywords

How to choose the right keywords and where to include keywords on your page.

Relevant, targeted keywords can get you to the top of search engine rankings, help you attract visitors interested in your web site’s content and targeted traffic means better sales conversion ratios = more sales = more $$$ for you.

1. Keyword Research

Visit the tour of the niche pay site you want to promote and write down what they offer and what special features can be found there. Describe in your own words what the site is about or how you would recommend that site to your friends.

• What is the site about?

• Why is the site more valuable than others in the same niche?

• Who is your audience?

Ok now we have a list of possible keywords we can use, let’s analyze them, find how often they are used and what combinations the surfers search for as well. To do that we go to: The Keyword Suggestion Toolthat allows you to select countries and export to five different file formats. The most searched for keywords will appear on the results page including their search count. You can then export them in: TXT, XLS, INI, XML or CSV. and type in the first keyword.

Lets say we choose to promote a big tits site that tool gives us back the following number showing how many times each term was searched for during the last month:

Ok now we have even more possible keyword combinations and we do the same as well with the other terms we came up with while studying the pay sites tour.

So lets see how much competition is out there for those keywords, for that we simply go to http://www.google.com/ and it will give us the following results:

So we see that even do the term “big tit” is searched for alot it also has alot of competition out there so we better choose or find terms that are searched alot but have less competing pages online. In this case I would choose “big natural tit” and probably for the next page the same but in plural “big natural tits”

2. Where to Include the keywords in your pages

1) Title tag (this is the most important one)

2) repeat the title on the page with H1 tags

3) In the regular text of that page (remember search engines love text, so always include some paragraphs of text on all pages!

4) In text links on other theme related pages / web sites pointing to this page

5) In the URL: domain name or folder name (sub dir name) or html file name ( big-natural-tits.html )

The following are used by some SE’s and not by others but it I do them on most pages anyway.

6) Meta description tag

7) Meta keyword Tags

Rename the pics or banners using keywords ( big-natural-tits.gif )

9) Alt tags

10) Be creative and always remember searchengines love text!

3. SE resources and related links

Search engine resource sites:

http://www.searchengines.com/

http://www.searchenginewatch.com/

http://www.google.com/webmasters/guidelines.html

http://www.webworkshop.net/pagerank.html

Search Engine Submissions:

http://www.searchenginewatch.com/webmasters/index.php

http://www.bjorgul.com/

http://www.htmltricks.com/submit-to-search-engines.htm

Search Engine Forums:

http://www.webmasterworld.com/home.htm

http://www.jimworld.com/apps/webmas…in/Ultimate.cgi

http://forums.seochat.com/

This is s system you can apply to any business or problem solving process and a good way to plan for your next web project, I call it:

A.P.E.C.

A = Analyze
Analyze the market see what sells and what those clients are looking for. Your personal experience and networking with your fellow webmasters will help here. Also the sponsors websites have good resources for researching and its important to know what ya wana sell so look at those tours.

P = Plan
Set up a plan, put your ideas on paper and think what empire you wana build, how to interlink, where to set up fullpage adds mouse traps and what group of related niche sites ya like to work with. And how you like that traffic flow and filtered. Also plan for a variety of traffic sources, don’t put all those eggs in one basket.

E = Execute
Nothing else but hard work here build according to your plan and improve it with new ideas that grow along the way.

C = Control
Its important to check your stats, see where traffic comes from, what search words lead to your page and if they are represented by what you sell there. See witch of your SE strategy works and how to improve, see what sponsor site sells with what traffic. Analyze trends. This will help and is part to start it over again and do A.P.E.C once more and each time a bit better.

See also Netpond’s own Search Engine Optimisation Forum for more updated info and ask any questions there!

Today I was going to list the 10 top, 5 top, well anyway the reasons I like being my own boss. I said that was going to be my topic but I woke up this morning out of coffee. My dog has chewed up my bathroom rug. The flowers on the porch took offense to Uncle Charlie’s 4th of july spewing on them and up and died and my sis is out of town but calls every 5 seconds. And I have a pile of work on my desktop that would make the most hardened workaholic turn pale if he had it facing him.
Speaking of hardened workaholics, Thomas, one of my dearest friends is in the hospital and the only saving grace there is he is at least being watched over by family and doctors.
Today, I am having trouble remembering why I like being my own boss.
However I am going to try and list all the bright and rosy reasons I like working for myself.
First off is I can set my own hours.
Wait. I work from 8 am to 3 am often sometimes more, so what is good about that?
Ok, well I can take a day off when I want.
Thinking about that, nope, it is bunk. I work 7 days a week 32 days a month, or I would if there were 32 days in the month.
I can do what I want.
Sure I can. That is after I finish everything I promised to do and need to do and fix up everything that is broken. Let’s see, that will be in 2009.
I am thinking hard here people, help me out!
I have it.
I can take all the company pencils I want!
I can use the telephone anytime I want for as long as I want and no boss looking over my shoulder. I mean if I need to call someone I can.
Bull corn. The last time I called anyone was in Oct of 2006 when my electric went off due to a blown transfomer. I hear about my poor phone habits everytime I don’t pick up the phone when my sister calls (every 5 seconds).
Ok, so if I’m such a bad boss why do I work for me?
Ahh that is a much better question.
I like working insane hours. I enjoy seeing projects through to completion and love the challenge of learning all the ins and outs and seeing things that were previously unclear to me come clear. I am a hard boss to work for but I like seeing the results.
So what if I don’t get coffee breaks? It is not like I can’t take them when I choose or take all day off.
I am doing something I love though so tend to forget time and just work until I am done or the words are too blurry to read.
I love being busy.
I no longer have to hunt for tasks to make that clock go by faster or look busy to my boss. There is always more than enough and all of it I chose to do.
I like being able to reach down and pet my dog or having to dump that pesky cat from the keyboard. They are stress relief, and give my office a happy feeling.
I like seeing my words transform take on a life of their own to be read and dismissed, or enjoyed by others.
I like having the sci fi channel on tv all day in the background, or tuning into twisted tunes and listening to “Cows With Guns”. The offbeat suits me and if you try and get that in a structured office working for a boss other than yourself most times it’s not gonna happen.
I like having icq and skype on, and being free to use it to ask and answer questions. I get a lot more done that way, and when I get stuck I get new input into projects. My friends have dug me out of more than one hole of my own making that way.
I like owning what I do.
I think that last point sums it all up. Whether my work is good or bad or indifferent, I own it. It is mine and it will either make me money or not, but it is mine. That goes for whether I am using my words myself, or selling them, they still define me in this business.
I think that possibly the last point is common to us all.
Whatever we do in this business at least, we own it and we are known by it, good, bad or indifferent. It keeps us going and makes or breaks us.
When you sit down and decide to write your top ten, five, oh nevermind just whatever reasons you have for working for yourself don’t forget the prime one.
You own it.
Now, I think I am going to turn off my computer, turn off the cellphone, dispose of the chewed up bathroom rug, zip down to the store and buy some more coffee and then walk next door and plant some new flowers.
After all, I am second in command. The cat is really the boss.

Take life easy - Chimera

Failure To Change or Refusing To Change With The Times Could Leave You With Empty Pockets

In the marketplace of today 2 galleries and a free site a day are just not going to cut it. We all wish we could go back to those days when the cash rolled in and we could work 2-3 hours a day and make a decent income. Unfortunately those days even with paid partner accounts are swiftly coming to a end. Blogs took some of the traffic away from TGP’s but it was only a drop in the bucket compared to what all the new Adult Tube sites are doing. And I find almost a new tube site a day. Now while I am not telling you to run out and start a tube site you can take advantage of their explosive growth especially at the ones that allow you to add a url with your uploaded videos. Some sponsors saw the writing on the wall early and are offering sponsor hosted videos that you can embed. This is the future of the adult market place. Even You Tube has crossed the line and are now allowing viral marketing videos. Check the one below out. At the time of this writing it had 3,195,299 views. Do you see the writing on the wall. The times are changing and you better be prepared to change with them. Incidentally that video was added to You Tube on June 15th.

In todays market place you need to always be asking your self how can I reinvent the wheel.

How can I get Joe Porn Surfer on my site and how can I keep him on my site. Too many people today pay little attention to bookmarker’s. Tell people how to bookmark your site and if you have a RSS Feed tell your surfers how to add your feed to their My Yahoo or My Google.

As long as you are not violating your sponsor or sponsors T.O.S. you need to use every trick you can possibly come up with to get the traffic and keep the traffic on your site or sites. Always tell them how to bookmark your site. If you have a feed on your site do a page where you take them by the hand and step by step show them how to add your feed to their personal
home page. I guarantee you that when you start getting the traffic from their personal home pages you will be glad you did.

Make Your Blog and or Web Site Sticky

You say how do I do this. Well I told you at the top of this article the best way to do this. Take advantage of all the new Adult Tube Sites especially the ones where you can add a url with the video when you upload it and use those on your site to get people wanting to return every day. Be sure when you post them that you use good titles especially if your site has a feed so when Joe Porn Surfer sees the title on his home page where he has added your feed he will click thru and come visit your site. Use key words ( Buzz Words ) in those titles to get him on your site. One of my favorite sayings of all time is from Field Of Dreams. If you build it they will come. But one thing a lot of people miss is you have to let them know your there.

One very important thing to learn to do especially in todays marketplace is to learn to think for yourself. Don’t blindly follow the other sheep. Just because they are going in that direction it doesn’t mean the money is over there. But one very true thing to keep in mind is that the adult market place today is changing and you will have to change with it or be left standing there like a lost sheep wondering where you went wrong.

Postal worker unmasked as Netflix scourge!

DVD delivery services began to flourish once it became clear that people weren’t going to start paying to download full-length movies in bulk anytime soon. But there are weak points in the system: a Houston postal clerk was busted after stealing nearly 6,000 Netflix DVDs — and close to 1,500 Blockbuster DVDs for good measure.

Adult shop zoning on emergency bill

he Worcester County Comm-issioners are scheduled to hold a public hearing today on an emergency bill that seeks to control zoning for adult entertainment businesses in the county.

The bill examines adult-oriented establishments where at least 20 percent of the stock consists of items that depict, describe or relate to sexual activities, adult movie theaters regularly and routinely offering films, videos, electronic files or other similar materials depicting, describing or relating to sexual activities and live adult entertainment establishments.

The bill calls for setbacks from other buildings and other zoning districts for adult entertainment businesses and would require that no merchandise or performances be visible from outside the building.

It also calls for a moratorium on adult entertainment businesses until Dec. 31 so Worcester Commissioners can further study the situation.

The move follows the opening of an adult entertainment store in the 137th Street shopping center in Ocean City.

The Ocean City Planning and Zoning Commission last month recommended to the mayor and council a change in the zoning code that permits sexually-oriented businesses in only 1 percent of town.

The zoning restrictions would leave about 223 acres, or about 1 percent, of the town’s acreage available for the business type.

Also on the Commissioners’ agenda today is the adoption of the $8.9 million fiscal 2007-2008 Solid Waste Enterprise Fund Operating Budget and fees for the operation.

Adoption of the Water and Wastewater Enterprise Fund Budgets and Assessments are also on the agenda. The operation covers the sanitary service areas in the county.

Susan Jones, executive director of the Ocean City Hotel Motel Restaurant Association is expected to give the Commissioners an update on tourism trends.

Chief Deputy Reggie Mason is retiring after 28 years with the Worcester County Sheriff’s Office and is to be presented a commendation for his services to the county.

Adult Toy Magnate and Cypriot Army Separate Amicably

While visiting Cyprus, you may now hear the following: ‘at this point, we’d like to ask everyone to discontinue use of any electronic devices that may emit radio frequencies, or to please turn on the in-flight mode’. The difference this time is that it won’t just be on the plane, or be in regards to your cell phone.

www.newsoftheweird.com - ‘Earlier this year, Britain’s Ann Summers sex-product company announced it would stop selling its remote-controlled Love Bug 2 personal vibrator in Cyprus after Cypriot military officials complained that the device’s signals were interfering with army radio transmissions. ‘

This story was also carried in the Guardian and the Observer, where it becomes evident that the item must be within 15 meters of the radio device being used by the military. No one seems to mention that to be within that space of a military radio transmitter, you’d have to be in the army… and likely on duty. But I digress.

For those of you with any sort of radio transmitter, you’ll know of the phantom door-bell, baby monitor, garage door, and TV remote interference they can cause, in this case I don’t feel I need give you any more fodder for the imagination… have fun with this one.

As I write this, and just to prove that the machine world is in
complete support of this technology, my iTunes just randomly selected
‘you sexy thing’… I’m absolutely serious.

Perverted Justice: Updating the Genarlow Wilson Tragedy

The travesty continues. Despite a national outcry to help Genarlow Wilson, the Georgia teen sentenced to ten years in prison for engaging in consensual sex with a 15-year-old girl when he was 17, the state legislature recessed last week without addressing the issue. Even though that body has already changed the law to make his “crime” a misdemeanor with a maximum sentence of one year, and even though Wilson has already served more than double that time, the Senate failed to push through a measure allowing judges to retroactively adjust earlier sentences. And so, Wilson will continue languishing in the Burruss Correctional Training Center for as many as eight more years.

For those not familiar with the case, in 2003, Wilson was a 17-year-old senior at Douglas County High with a 3.2 GPA and football skills that had caught the attention of a several Ivy League schools. He was popular among students and teachers and had been voted Homecoming King. That all changed after a New Year’s Eve party during which he received oral sex from a 10th-grader. She was 15 and by all accounts the initiator. At the time, Georgia law stipulated that it was “a misdemeanor for teenagers less than three years apart to have sexual intercourse,” but a felony for them to have oral sex. Despite the inconsistency in severity of the two laws, Wilson was found guilty of aggravated child molestation, which carried a mandatory 10 years without parole.

As ridiculous as that is though, what’s even worse is the fact that no one involved — from the supposed victim to the Georgia Supreme Court — actually thinks he belongs in prison, and yet no one seems to be able to do anything about it. The legislature had a real opportunity to right one of the most heinous legal aberrations in recent American history and instead let it slip through the procedural cracks. And while lawmakers may be charged with serving their constituents, it is difficult to imagine in what way their actions (or lack thereof) could have done anything but a disservice to the citizens of the Peach State.

Offbeat erotica pumps porno-maker into big time

Soft on Demand (SOD), a Tokyo based porno company, has earned the weighty distinction of being the first firm from its industry to bust into the Who’s Who of Japanese Business, according to Shukan Asahi (6/15).

But what is it about this stick flick firm that makes it stand out from the pack?

“Adult videos have always been sorta dirty and made as jerk-off aids, but on the other hand they’ve also been anti-establishment and anti-authoritarian. But SOD’s porno is ridiculous. There’s nothing really sordid about it,” says writer and one-time porno director Genichiro Takahashi. “Sod’s flicks are like an extension of TV variety shows. They’re different to anything else in the porno world. SOD is sort of like the convenience store of the adult video business.”

Shukan Asahi notes that the 6-year-old company has certainly pumped out a string of hits, notably its “All Nude Sports Series” films. SOD gathered dozens of women, stripped them naked and filmed them as they performed everyday sports such as athletics, swimming and aerobics. Its 1999 flick featuring nude figure skating ended in disaster when its makers and the starlet ended up being arrested for public indecency.

Another hit was the “Uniforms, Undies and All Naked School Multi-Story.” Sold on DVD, three versions of the same story — high school students searching for a panty thief — play out. Though boys are always clothed, their female classmates and teachers act out the story in various stages of undress, starting in uniforms, moving to underwear and finally stripping fully naked.

Now, the weekly notes, SOD is working on the “All Naked Nursing Home for the Elderly.” It’s a story of a senior citizen’s home where senility runs rampant because of the strict rules enforced on its inhabitants. But that all changes with the arrival of Lulu, a new nurse who decides to brighten the oldies’ days by working in the buff. Lo and behold, lewd little Lulu works wonders and everybody starts stripping.

“We want to show that there’s nothing dirty about elderly sex. We got all the actresses playing nurses to strip off because we wanted people to know that the elderly need sex, too,” director Goro Ryuchi says. “I read dozens of books on caring for the elderly, and we had real nurses in to teach the girls the right sort of moves.”

It’s that sort of attitude that has lifted SOD to heady heights. Its sales were 1.6 billion yen in 1998, 2.8 billion yen a year later and a whopping 4.4 billion yen last year — figures that earned the company its prestigious listing.

“We are simply something entirely different from anything else that can be found in the adult video business,” SOD founder Masaya Takahashi says. “Most people in the porno business don’t study anything. They think that if there’s some even vaguely erotic about their films, people will buy them. It’s an industry where many people want to make as much money as they can with as small an outlay as possible.

“But we’re the other way. We want to spend money making good movies that we can sell cheaply. And people have backed us up on this.”

That’s not to say that SOD hasn’t had its flops, though. Its epic “All Naked Airborne F**k” featured nude women parachuting and weaving their way through a plethora of pyrotechnic tricks. Despite the huge, by adult video standards, investment made to produce the movie, sales were a disappointing 1,000 units. It’s been the only one of the All Naked Sports Series movies to record flaccid sales, though.

“If you can’t make something sexy, it’ll never sell. But that movie showed our customers that we weren’t afraid to spend the dough on making a good flick,” Takahashi says. “We listen to what our viewers tell us, then act. That’s been the key to Sod’s success.”

Shukan Asahi notes the porno company president holds high hopes for SOD.

“One in every 10 guys is supposed to buy porno videos. I want to make that two in 10. Once I’ve done that, I want to get women out there buying them. To do that, I’m going to have to run plenty of TV commercials. I want people to know that there’s nothing dirty about adult videos,” Takahashi says.

“From now on, we have to increase our profits, earn the respect of the wider world and set up a fund to protect women and children. I want to donate money to groups that help battered wives or abused kids.

“If people recognize SOD is making a contribution to society, awareness of the adult movie industry will change. Then, I can see the blokes from the Tokyo Stock Exchange coming to me with cap in hand, begging SOD to go public.”

« Previous entries Next entries »